Mythologie is a haircare brand built on a single idea: Healthy hair begins at the root (literally). With clinically proven ingredients, crystal powered formulas, and a dash of pure magic, your scalp, skin, and strands feel nourished from root to end.
Meet Gina DiBitetto
Founder, Mythologie
Gina DiBitetto is a founder whose authority isn’t dictated by trends, but from her own instinct, honed by decades of being an acclaimed stylist, haircare alchemist, and expert in modern beauty. She has spent more than 30 years behind the chair mastering a rare ability to know exactly what a client (and their hair) needs with precision. Gina DiBitetto brings an authentic, personal vision to her work. Having always created her own formulas for her clients, this is what has inspired her to build the Mythologie we know and love today.
Gina lives by a simple truth: redefining your roots, redefines your story. This is immortalized in the brand. Mythologie is designed to create meaningful moments of self-care starting at the root. With innovation and a touch of magic in mind, each formula is infused with Moonstone crystal extract. This revolutionary ingredient is known to visibly enhance the appearance of hair and improve the moisture barrier of the skin and scalp, while energetically welcoming a sense of balance and strength – making it magic in a bottle.
Forever the nonconformist, Gina has always played by her own rules. Like its founder, Mythologie is here to tell a new story by bringing care back to hair and reconnecting us to our roots (literally).
I believe life is about inspiration. To be inspired isn't about what you think or even how you look. It is about how you feel. This is the root of Mythologie.
— GINA DIBITETTO, FOUNDER
Roots. Ritual. Renewal.
Three principles, one philosophy. Mythologie is a story told from multiple angles.
Roots.
Our ingredients are mindful, dermatologist tested, and proven to provide results that change the appearance of your hair. Because of this, we focus on a roots-first approach, making haircare feel like skincare. Healthy hair will always begin with your roots.
Ritual.
Taking care of yourself should feel simple. Step by step, we aim to guide you along the way in working with our products intentionally. Our goal is to make your haircare routine magical, whether you are just starting out or diving fully into our six-step ritual.
Renewal.
Renewal requires us to reimagine ourselves. Our brand isn’t just about hair, it is about empowerment. We want you to have results you can see and truly feel. Refresh and revitalize every piece of your own story — tell yourself a new narrative and create your own Mythologie.
Illuminating Our Special Ingredient
Moonstone Crystal Extract, at the heart of every formula.
This is Mythologie’s signature ingredient. A revolutionary crystal extract shown to enhance the appearance of hair and reinforce the moisture barrier of the skin and scalp, while energetically welcoming balance and strength.
